<p>No tactic or strategy can save a poorly designed business model. Once you go down the wrong rabbit hole, regarding product-design or concept, trying to escape that deficit, pretty much destroys you. Plenty of entrepreneurs know this truth. Design it right. Build it once. Pivot when needed. Design it wrong? Struggle forever. So, let's talk model. Or, more importantly, let's talk objective. </p>

No tactic or strategy can save a poorly designed business model. Once you go down the wrong rabbit hole, regarding product-design or concept, trying to escape that deficit, pretty much destroys you. Plenty of entrepreneurs know this truth. Design it right. Build it once. Pivot when needed. Design it wrong? Struggle forever. So, let's talk model. Or, more importantly, let's talk objective.

005: The Execution: The Business Model

BEING vs. BECOMING: "Defined By The Story We Tell Our Self." A drum BEATS inside of all of us. Some hear it. And answer that call. Some don't. StoryAthlete is for the 5% of the population who feels called to "Become..." something more. StoryAthlete is on a mission to Grow businesses. Fight depression. To destroy the Lesser Self. Each day making ourselves harder to kill across: Mind, Body, Business, Relationships. StoryAthletes believe: "You should turn your life into your business. Not your business into your life."

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005: The Execution: The Business Model

005: The Execution: The Business Model