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005 - The Power of the Brand with Aaron Keller & Marco Vriens
Aaron Keller is a columnist, author and the founder and CEO of Capsule, a brand strategy and design firm. Marco Vriens is an assistant professor of Marketing at the University of Wisconsin-La Crosse and the founder and CEO of Kwantum, an analytics and data science firm. Join Forward Looking Business hosts, Kevin and Nick as they break down an intriguing case study surrounding Proctor & Gamble’s success with brand management systems.
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By Kevin Griffith, Nick Lipetzky
5
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Aaron Keller is a columnist, author and the founder and CEO of Capsule, a brand strategy and design firm. Marco Vriens is an assistant professor of Marketing at the University of Wisconsin-La Crosse and the founder and CEO of Kwantum, an analytics and data science firm. Join Forward Looking Business hosts, Kevin and Nick as they break down an intriguing case study surrounding Proctor & Gamble’s success with brand management systems.