If you have a podcast in the ready-to take-it-to-the-next-level stage, then this episode is for you! Today, I’m going to share how to beat the notorious podcast discoverability problem and grow your audience by promoting your show on Instagram. This is more an overview - we’re talking about current IG strategies with recent changes to the algorithm in mind. You don’t want to miss this.

In order to grow your podcast listenership, you need to continue to attract new audiences, right? Now you could take to the streets with your sign spinner or your megaphone, but you’re too busy running your podcast empire for that. Besides, that’s not where all the people are! Do you know where there are millions of people ALL OF THE TIME? Social media. And not just millions of people, but millions of people hungry for entertainment. INSERT YOU AND YOUR AWESOME PODCAST!

Instead of outdated promotional practices, why not use simple, free, and effective ways to leverage Instagram (you know, the app you’re already spending a huge chunk of your time on anyway?) to get you more listeners, for FREE!

This isn’t my first rodeo - I know there is stiff competition ready to buck you off the podcast horse. But never fear! I’ve done the research for you and broken it down so your podcast will stand out in the herd. Make sure to stay until the end of this episode, where I reveal the easiest way to reach hundreds or even thousands of new listeners in minutes!

Topics Covered:

• How to work with the Instagram algorithm instead of against it
• How to bring a visual element to your audio medium
• The value of showing your face to promote your show
• Using the links and bio section strategically
• A special tip for podcasters who have guests on their shows

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Resources Mentioned:

• Canva for building your brand guidelines
• Norby for an upgraded link-in-bio experience

Let's Connect:

• The Wave Website
• Instagram
• YouTube
• Digital Community

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Credits:

This podcast is produced by the wonderful women at The Wave Editing.

• Scripting by Lauren Deborah
• Mixing and Editing by Iva
• Cover Art by KAR Creative
• Theme Music by Isaac Joel