Discover why understanding your customers' unique paths is the key to driving business growth. In today’s episode, we challenge the traditional ideal client avatar concept and dive deep into understanding your customer journey. 

Learn how to create a customer journey map that guides your customers seamlessly, providing personalized experiences that leave a lasting impression. Unveil the secrets of customer satisfaction, loyalty, and how to make impactful changes along the journey. 

Get ready to transform your business by understanding and embracing the power of the customer's journey!

Resources mentioned:

https://penguindesigning.com/offer-synergy

https://penguindesigning.com/