You've probably heard it all: "Just show up online." Post on LinkedIn. No—Instagram. Wait, maybe YouTube? It's no wonder so many CEOs are caught in a fog of content confusion.

But here's the truth: the smartest business owners aren't chasing every platform—they're choosing the right ones on purpose.

In this episode, I'm revealing what actually works in 2025. Because building visibility shouldn't mean burning out.

What You'll Learn in This Digital Marketing Strategy Episode:

• Why "being everywhere" is overrated—and what to focus on instead for maximum ROI
• How to identify where your target audience already hangs out (and why that's your power move)
• What I call the Visibility Ecosystem—and how to build one
• A real-world platform breakdown so you can stop guessing and start leading your industry

It's not about performing exhaustion. It's about building authentic online presence that lasts.

Hit play—your audience is waiting.

Mentioned in This Episode:

Quiz: Find Your Anchor Platform HERE

BONUS: Repurpose your anchor content into 10+ pieces of content with this guide. HERE

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