There’s a reason they call it spelling…

Our words are magic. With our words we create our realities. The words we use form images/visions in our minds. These visions/images create stories. These stories elicit emotions and these emotions drive our actions and behaviours

Change one word. Change everything

There are 2 Fundamental Types of Language each with 3 Sub-Types. One will talk your prospects out of working with you, the other will talk them into working with you

Master language and you’ve built the foundation for World-Class Copy…

Ask A Question & Have It Answered on the Pod <3