Marketing Mornings

006 - Apple is Building More AI Powered Conversational Siri


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Lets discuss Apple's significant advancements in artificial intelligence, focusing on a major overhaul of its Siri digital assistant. This new Siri, codenamed "LLM Siri," will leverage large language models (LLMs) to enable more natural, conversational interactions and handle complex tasks more efficiently. The upgrade aims to compete with rival AI services like ChatGPT and Google Gemini, while prioritizing user privacy and seamless integration within Apple's ecosystem. Its release is planned for spring 2026 as part of iOS 19 and macOS 16 updates.

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Marketing MorningsBy Kon Chatzi