B. Åkerlund is one of the most iconic stylists from the Nordic region. A self-proclaimed ‘fashion activist’ she has worked with the best of the best pop stars around the globe, including Beyonce, Lady Gaga, Madonna, and Nicki Minaj. This year, B. was responsible for the costume design for the awaited new music from ABBA. In this episode, we spoke about their iconic return, the everlasting style of the Swedish phenomenon, designing for avatars, and the future of costume design.