You’re starting a new business. You don’t have a ton of money to throw at advertising. How do you get eyes on your stuff?

Enter: content marketing.

You may have heard this term “content marketing” thrown around before. Let’s clear things up—it’s really simple: it’s simply creating relevant content in various forms and various mediums as a means of attracting people to your site and your products and increasing your brand perception or awareness.

Posting a photo on Instagram is a form of content marketing. So is tweeting. So is uploading a video to YouTube. So is sending a newsletter.

We’re going to talk about what type of content to create, why you want to teach everything you know, the importance of planning your content, and how often you should be publishing.