Why do so many people say they care about animals and the planet—but stop short of real change? In this powerful episode, Mark Starmer—a leadership expert turned full-time animal advocate—joins host Cheryl Moss to explore the disconnect between values and action.

Mark shares his journey from corporate boardrooms to founding the Peace of Heaven Project, a sanctuary in British Columbia that’s home to over 150 rescued animals. He reveals how his work in human behavior and leadership is helping bridge the gap between awareness and meaningful action in both individual lives and corporate spaces.

• Discover the psychology behind behavior change
• Learn how immersive experiences with animals change hearts
• Explore how Mark helps companies adopt plant-based initiatives
• Hear about the realities of running a grassroots animal sanctuary
• Find out how sponsoring a single fence post can make a big difference

This episode is for anyone passionate about animal welfare, vegan living, sustainability, and leadership for social good. Whether you're an activist, sanctuary supporter, or corporate changemaker, Mark’s story will inspire you to take action for a more compassionate world.

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www.betterlifeforanimals.com/podcast/006-Mark-Starmer