Guest: Geoff Cooling, Hearing Aid Know

Topic: A Tsunami of Change Heading for Hearing Healthcare

Dave and Geoff talk about why we're poised to see more change in the hearing aid industry across the next 5 years compared to the past 50 years. The reason? A confluence of trends. The devices are transforming into hearables - ear-worn computers - which are giving rise to new use cases, allowing for the devices to perform far more tasks. In addition, new legislation like the over-the-counter hearing aid act opens the door for lower-cost options and new suppliers to enter the market. 

The two talk about how hearing care professionals can position themselves now to adapt to the impending wave of change and embrace the disruption.