Welcome to Limitless B.I., a show that interviews real world, innovative business leaders who strive to see beyond the data to produce tangible results in their organizations using business intelligence. In this episode, Chris Sinkwitz joins the show to talk about his experience integrating business intelligence dashboards into the home building industry. Chris discusses how his firm utilizes business intelligence for land acquisition, marketing, and recovery from financial disasters like the 2008 housing crisis. Finally, Chris shares his planned initiatives for his new company as well as his thoughts on the future of business intelligence.