As a business scales and grows its internal process, connecting the right expert with the customer can be a challenge. As a product expands to serve a larger market, the professional services team has to scale alongside it to support it. Businesses may find themselves growing their professional services teams one to one with every new feature of the product. Tech companies don't generally want or need such a large professional service team. Xander explains how businesses can expand into the market without minimizing the number of features of their product.