“Create a movement that's bigger than yourself. It starts by having a team that can create a place for people to come, to be drawn to, and then bringing them together to do something that is really powerful.”  - Daniel Kurzrock 

 

Could upcycling food be the most promising solution to reducing food waste? This week, we sit down with upcycling pioneer Daniel Kurzrock, CEO and Co-Founder of ReGrained. Daniel relates how his simple hobby of brewing beer turned into a greater purpose. As an organization, their goal is to bring together companies and people who are passionate about food-system level solutions. Daniel also talks about promoting the best use of ingredients, market failures, misconceptions about expiry dates, and collaboration.  If you are an entrepreneur, farmer, chef, or consumer wanting to be a part of this movement, this episode will surely resonate with you. Press the play button and listen to Daniel's advice on building an organization that unites with a single message and purpose.     

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Episode Highlights:

04:30 Brew Your Own Beer

09:11 Upcycling Ideas

14:32 Working With Chefs

21:10 Upcycling At Home

24:59 Upcycled Food Association

31:36 ReGrained

37:02 Creativity In Action