On today’s show, I talk to Wendy Kam Marcy, a lifestyle blogger and digital marketer, about online advertising and how to successfully monetize a website. 

Wendy co-founded the popular lifestyle blog “Hip & Urban Girl”, as well as Adfluent Media, an ad agency that specializes in digital strategy and affiliate marketing. She has worked with over 50 big-name brands and has a long list of connections in the advertising world. As both a blogger and a marketer, Wendy has keen insight into what it takes to advertise websites via different methods and platforms. Listen in as we discuss different approaches to monetization. 

Episode Highlights: 

• Starting her blog for friends and family about a love for food and travel in Toronto 
• Affiliate Marketing 
• Paid social media marketing 
• Sponsored content: how it works, and how to attract sponsors 
• The morality of sponsored content 
• The dilemma of turning down a lucrative sponsor 
• Writing what you’re passionate about 
• The importance of consistency 
• Seeking out sponsors and being proactive 
• Google AdWords and how it works 
• Ways to advertise your products and services 
• Is professional marketing help necessary? 
• Common mistakes people make when trying to promote their sites 

Resources: 

Hip & Urban Girl 

Adfluent Media 

Follow Wendy on Twitter 

Follow Camp Tech on Twitter 

 Quotes/Tweets:  

“It’s a lot of work, but like a lot of things in life, you get what you put into it.” -Wendy Kam Marcy on Sponsored Content 

“When it comes to working with bloggers…I know who is influential.” -Wendy Kam Marcy 

“Always create content that is valuable and relevant to your audience.” -Wendy Kam Marcy