"What is reality? I don't think many people want reality. Whether it's in the theater or in films, I think it must look real… but it never must be. Because reality is something none of us can really stand. At any time." – Alfred Hitchcock

 

As creatives, we can often get caught up in the content. What will it say? How will it look? What will it sound like? What we tend to forget is that the content pales in comparison to the experience your audience has with your brand. Content is important. Connection is vital.

 

In this episode, Michelle and Steve dive into how the audience connection to brands goes far beyond the day-to-day content we create for them. If you’re truly making good content, and taking into account the context in which that content will be consumed, it won’t interrupt a consumer and their experience with you.