One of the most common mistakes I see with marketing is promoting a product/service and features without taking the time to understand why someone would buy from you and what deep problems you solve.

In this episode I go through an example of how this can damage your marketing campaign and 2 examples from my own businesses where I walk you through the thought process I used to overcome this.

When your leads and potential customers understand that you're the one that can solve problems that they didn't even fully understand they were having, building your credibility and selling become a lot easier.

If you're keen to know more about how email marketing can grow your business grab your free blueprint from the link below:

Web Business Labs