Yo what’s up this is toru and in a way so are you. 

For those of you who don’t know me, I’m a music producer, artist, and entrepreneur.

I make music for that space between the dance floor and the bedroom, which has been streamed millions of times and licensed by brands big and small, including companies like Apple.

I believe that regardless of what you produce, whether it be music, art, physical goods, or even spreadsheets, you have a process, whether you know it or not.

To explore this further, I created The ProducerHead Podcast.

ProducerHead is a place to have conversations with Producers about their experience and process to share what works and what doesn’t. To help each of us learn and improve our own processes.

Today’s guest is CRFT, a Houston-born, Atlanta-based Producer and Founder of the BeatCurve Record Label.

As we’ll discuss in today’s conversation, CRFT has been an entrepreneur for decades and has experience working in the industry as a producer, even managing and releasing music for artists like MF DOOM, J Dilla, and Emanon. 

In this conversation, CRFT will share some stories and lessons learned from his time with DOOM as well as cover a lot of ground that’s going to provide useful information and motivation.

Some of what we discuss with CRFT will include:

The importance of confidence and how to further develop your own.

Understanding the difference between what you can and cannot control.

Approaching collaboration strategically and practically.

Marketing concepts and strategies for social media that can be applied no matter where you are in your career.

As you’ll hear throughout this conversation, CRFT has experienced success throughout his life in multiple phases as a result of his confidence in his ability to adapt to changing circumstances and developing genuine relationships with others.

Alright, with all that said, ProducerHead Episode 6 with CRFT, starts now. Let’s get into it. 

That’s it for this episode of ProducerHead. Appreciate you coming through and being a part of it. My hope is that it helps you unlock a bit more creativity and find progress in a way that matters to you.

Before we go:

There are three simple and zero cost ways to support the ProducerHead Podcast.

1 - Tap in and subscribe or follow wherever you’re listening, whether it be Spotify or Apple.

2- If you haven’t already, drop a review on Apple or Spotify. The feedback is appreciated
and helps me continue to do what’s working while improving along the way.

3 - Send this episode to one person who would enjoy it. Do not underestimate the power of word of mouth. The most old school of methods are often the most effective.

Finally, let’s stay connected:

I regularly share ideas that help me develop my creative process along with music recommendations, and even give away free music and sample packs.

Head to torubeat.com and sign up to receive all of these things and stay up on all things ProducerHead.

You can also stay connected with me and the Podcast, @torubeat on Instagram, YouTube, and tiktok.

The theme music is one of my own songs. It is called “Room To Breathe” and available on all streaming platforms.

Again. For real. Thanks for being here with me and I look forward to catching you in the next episode of ProducerHead.

This has been toru, and in a way, so are you.

Peace.


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