Drill down on what really makes you different and from that place get crystal clear on your message and the unique value you have to share in the world. From this place Alison shares how to own your power and to use innovation to shift your business when times get tough. Stop sounding like everyone else, embrace your unique superpower, get off the marketing bandwagon and you'll unleash the innovation inside of you that helps others see what is possible for them.

Alison is native to North Carolina and is a veteran swimmer. Her interest in sports and athletics led her to a competitive swimming and bodybuilding career through school and is largely responsible for directing her to the health and fitness field. During graduate school at East Carolina University, Alison became a group fitness instructor and fitness expert and throughout her 30+ year career has enjoyed working with others both privately and in group settings to help coach and inspire them to achieve a higher level of health, fitness and longevity through a number of practices—including self care. Now Alison helps to serve entrepreneurs in the fitness and health space to innovate and grow their offerings with her signature business program—The Innovate Academy.

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