Eurgh. There's nothing I deteste more than anything that's fake.

So, you can imagine how it felt to be told during the early stages of my business to "Fake it til you make it"!

Now that it's been 5 years into my entrepreneurial journey, I've learned the real reasons why this is such a conventional piece of wisdom - and it's probably not what you think it is.

Plus, I venture into sensitive territory as I discuss the ONE occasion when it might be worth "faking". Trust me, it's a goodie.