<p>The sunk cost fallacy can quietly derail engineers, inventors, and product developers. When you’ve invested months (or years) into a design, walking away can feel impossible, even when a better solution exists.</p>

The sunk cost fallacy can quietly derail engineers, inventors, and product developers. When you’ve invested months (or years) into a design, walking away can feel impossible, even when a better solution exists.

006 Sunken cause fallacy. Why quitting and starting over is hard

I help first-time physical product founders launch faster and smarter by eliminating costly design and manufacturing mistakes before they ever reach production.

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006 Sunken cause fallacy. Why quitting and starting over is hard

006 Sunken cause fallacy. Why quitting and starting over is hard