What Happens In Adtech

006. Talking Identity In The Post Cookie World w/ Kristy Schafer


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This week Erik and I dig into identity and what it looks like for publishers in a post-third-party cookie world with Kristy Schafer the VP, Americas at Permutive.

This was one of my most fun/informative talks to date. Kristy mostly focuses on the buy-side which means she has a giant amount of knowledge not only on identity but how buyers are planning for it in the future.

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What Happens In AdtechBy Ryan McConaghy & Erik Requidan