Today's NY Real Estate Power Player is Luciane Serifovic, a luxury real estate powerhouse, thought leader, and CEO & founder of Luxian International Realty.

She brings a "have it all" philosophy to her clients and agents, which means securing the homes or investments of their dreams, enjoying their friends and families, and having healthy and sustainable lifestyles.

 

[00:01 – 06:38] Opening Segment

• Luciane talks about her background

• Born and raised in Brazil
• With only $100 in her pocket and a dream, she moved to the USA.
• 20 years later, she created the first virtual luxury real estate firm in the world

• Luciane speaks about the inspiration behind her company

[06:39 – 15:58] Luxury Real Estate

• Luciane talks about what it's like to be in the Luxury Real Estate industry

• The challenges in the first few months of her business

• Luciane shares tips on how she attracts clients
• Leveraging Social Media and content creation

[15:59 – 21:41] Content Creation

• Creating videos to market your product

• How to level up the videos you put out.

• Take Luciane's virtual course on how to do virtual real estate (Coming soon)

[21:42 – 27:15] Memorable Stories

• Luciane talks about the most standout properties she had worked on

[27:16 – 35:52] The Final Four Questions

• Outside of work, what do you do for fun?

• I love to dance

• What's the greatest failure that you had?
• • Working with city habitats-related companies for 2 weeks. It wasn't the right fit for me. I didn't belong there.
• What is your definition of success?
• • Success, to me, is more of a journey.
• What is the lasting legacy you want to make?
• • I want to be the one that when clients know that it's me who's going to represent them, they'll know that they'll be taken care of and they'll be safe.

 

Tweetable Quotes:

"I didn't want to be chasing the dollar for the hour." – Luciane Serifovic

"One of the things that were always my strength was the fact that I have the highest level of integrity and I really care about people." – Luciane Serifovic

"There's so much noise. There are so many listings. There are so many agents. you have to do something to make yourself stand out and be unique." – Luciane Serifovic

 

You can follow Luciane on LinkedIn and Instagram. To learn more about her, visit https://www.lucianeserifovic.com/. Visit the Luxian International Realty's website at https://www.theluxian.com/

 

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