Key Takeaways:

1. Use technology to help be better, faster, and scale. It’s not intended to replace us and it certainly shouldn’t. Only humans can deliver the empathy and relationships.
2. Marketing tactics sometimes get a bad rap — retargeting, email personalization, spam, digital advertising, and more. When the customer feels valued, these tactics work. When used incorrectly, they can be destructive.
3. You own (part of) the CX. Poor experiences can happen anywhere throughout the buyer journey. How can you improve the touch points you can control?

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/retail-relevancy-changing-digital-landscape-ted-rubin