Anna is the Regional Managing Director of Amnet Asia where she is responsible for setting up Amnet operations in Asia. With over 20 years of advertising and digital experience in Asia Pacific and has held leadership positions in various organizations such as Yahoo. She speaks regularly at marketing conferences and is frequently quoted in press and industry journals.

What We Covered:

02:12 - How she got started in the digital industry
03:50 - The first time she heard the term, “programmatic”
04:48 - Differentiating the state of programmatic for Southeast Asia versus other markets in APAC and other regions
06:58 - Why programmatic adoption in Southeast Asia has had a slow start
10:35 - Is there enough educational resources in the region for people who want to learn more about programmatic?
12:04 - Are Advertisers in Southeast Asia Performance or Branding Advertisers?
14:05 - Which approach companies are taking - goal based vs branding and awareness
15:56 - The concerns clients have when investing in programmatic
16:24 - Transparency in the programmatic industry
20:09 - Education/Talent and how it relates to programmatic
25:12 - What her ideal conversation with clients is
32:00 - The future of programmatic in Southeast Asia

Full show notes: http://nmi.mediamath.com/podcasts