The Art of Communication

006: Tim Hughes | How to Build Trust Before you Meet


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Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page.

On This Episode:

  • Tim Hughes shares how we can build trust during time periods where we can’t even see our audience face to face.
  • Hear how Tim and his team had to adapt to the SAAS disruptors back in 2015.
  • Learn how social media has transformed selling.
  • Greg and Tim explain the importance of injecting your personality into your selling.


Key Takeaways:

  1. It’s not just about your network, it’s about your network’s network.
  2. Social media is NOT a long game.
  3. Don’t set aside your personality when you network.


Tweetable Quotes:

  • “Your customers are coming into meetings knowing more than your sales people do.”
  • “97% of people are not buying your product right now. You need to find the 3% percent that are.”


Tim Hughes:

  • Company Website: DLAIgnite.com
  • Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/
  • Twitter: https://twitter.com/Timothy_Hughes
  • You Tube: http://www.youtube.com/c/TimothyHughes1 
  • Facebook:
  • https://www.facebook.com/TimHughesSocialSelling/
  • Instagram: Tim Hughes (@tim_hughes1) • Instagram photos and videos

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