Are visitors engaged enough to get through the pages of content on your website?

On today's Intended Consequences, Hotjar's Andrew Michael is breaking down a tool that's focused on helping you understand your users.

You'll also hear how to understand which tools are truly valuable, and which are just giving you "interesting" insights.

If you're striving to learn how tools actually empower marketers to serve their online prospects better, listen in.

Resources and links discussed:

• Follow Brian on Twitter @bmassey
• Follow Andrew on Twitter @andrewmichaelsa
• Learn more about Hotjar
• Learn more about Conversion Sciences