Today we’re talking about something that might feel counterintuitive but is so important: the biggest risk your brand can take isn’t being bold, it’s playing it safe.

Ever find yourself softening your edges, second-guessing your branding decisions, or trying to be “professional” at the expense of actually standing out? When you dilute your personality and try to appeal to everyone, this has the unintentional effect of making your brand forgettable, which is exactly what we want to avoid!

In this episode, we’re diving into why playing it safe is holding you back and how to build a brand that makes you the obvious choice for the right people.

SPOTLIGHT MOMENTS

✦ Why blending in is the fastest way to be ignored and forgotten

✦ The real danger of playing it safe (it’s not fewer clients, it’s the wrong ones!)

✦ Why making bold branding decisions doesn’t mean being loud but being clear

✦ A test to know if your brand is truly recognizable

TAKE THE STAGE

Ask yourself:

1. If I stripped away my logo, colours, and fonts, would people still recognise my brand?

2. Do I know why clients actually choose me?

3. Am I making brand decisions based on fear?

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Mentioned in this episode:

BEHIND THE CURTAIN: Close the gap between your big top personality and your business vision.

THE COLOUR CIRCLE: A free monthly event where bold and daring service providers get to network with freaks like them, create community, and find how to own their weird.

Follow & Connect with Eva:

✦ Instagram

✦ Website

✦ Get my Uncaged emails

This episode was co-produced with Adrienne Cruz.

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TIMESTAMPS

00:00 Welcome to the Freak Show

04:09 The Danger of Blending In

15:39 How to Stop Playing It Safe in Your Brand

18:58 Closing Thoughts and Next Steps