<p>Product-led growth can get people to try your product — but turning trial users into paying customers? That’s where most founders get stuck. In this episode, we dig into why smart, well-written nurture emails are key to making PLG work, and how to make them actually helpful instead of just automated noise. If your product’s great but conversions are stalling, this is what you need to hear.</p>

Product-led growth can get people to try your product — but turning trial users into paying customers? That’s where most founders get stuck. In this episode, we dig into why smart, well-written nurture emails are key to making PLG work, and how to make them actually helpful instead of just automated noise. If your product’s great but conversions are stalling, this is what you need to hear.

006 — Why You Need to Write Great Nurture Emails in PLG Strategy

Hey, we're Matt and Sophie — the husband-and-wife team behind Chief Studio, a product marketing agency and consultancy for B2B software companies. This podcast is about the real work of marketing B2B SaaS. We’ll talk through what we’ve learned from helping SaaS teams improve their messaging, rethink their positioning, and market their products in a way that feels clear and true to what they do. You can expect straightforward conversations, practical advice, and honest perspectives on the common challenges we see in B2B SaaS marketing. Whether you’re a founder, a marketer, or just figuring this stuff out, you’re in good company.

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006 — Why You Need to Write Great Nurture Emails in PLG Strategy

006 — Why You Need to Write Great Nurture Emails in PLG Strategy