“When you're an entrepreneur… it's about understanding what's important to you.” -Sandra Velasquez

 

The market competition became unbelievably tight during this pandemic. Products with appealing promises emerge and more small business owners are stepping up in the arena. But how can entrepreneurs rise above the competition while being aligned with their purpose and mission? In this episode, Sandra Velasquez shares her amazing journey and the lessons she learned about transition and purpose-driven endeavors. Sandra talks about the characteristics of a good leader, the right way to write emails, the best hiring and sales practices, how to better understand your category, and how to craft products that win your target market. If you’re craving for Mexican Avocados that look like they came straight from Eden, you don’t want to miss this episode! 

 

From Music To Food

• 08:20 The Lost Art of Email Writing
• 15:57 A Passion To Empower People
• 23:32 What Makes A Good Leader
• 31:15 Things To Remember in Crafting a Product
• 36:39 Care For Some Mexican Avocados?
• 39:19 Tomato Tips 

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Episode Highlights:

• 01:52 From Music To Food
• 08:20 The Lost Art of Email Writing
• 15:57 A Passion To Empower People
• 23:32 What Makes A Good Leader
• 31:15 Things To Remember in Crafting a Product
• 36:39 Care For Some Mexican Avocados?
• 39:19 Tomato Tips