Image source: Triangle Business Journal

We’ve all heard the saying “Give someone a fish, feed them for a day. Teach them to fish, feed them for life.”

This approach can be used in the workplace with marketing, operations, sales processes and more, but can it be applied to dealing with a life-threatening condition or illness?

Today, Brooks Bell (one of the foremost authorities on conversion rate optimization) explains how she was not content with a doctor “giving her a fish,” how she approaches CRO, and how she’s using her marketing skills to find answers to difficult problems she’s faced since being diagnosed with stage 3 colon cancer.

This episode brought up important questions.

Should you leave the research and experimentation in the hands of your doctor, or should you take your life into your own hands?

Listen in on this fascinating interview with Brooks to find out!

Here’s a few highlights from our discussion: 

* – The importance of AB testing* – Be passionate in what you do* – The importance of early age colonoscopies * – The scary statistics of colon cancer* – The diagnosis journey* – The BIG difference between stage 3 & 4 * – Stepping down as CEO* – Why there is limited data on prevention* – Understanding the raw data* – Using persuasive marketing for colonoscopies* – Creating consumer demand* – 50 colonoscopies under 50* – Loving people’s “ASSets”* – The nail biting numbers of colon cancer deaths

FULL TRANSCRIPT BELOW (Please excuse any errors, this transcription will be edited and cleaned up within 2-3 days of posting)

Derek:  00:00                         There

is a massive shift happening and the way that we live, work, play and do

business. Join me and our host Todd staples is the interviews the the top minds

and learning human psychology, gamification and training to help you and your

team LEARN to WIN.

Todd:   00:14                         Hey

there, Todd staples here with learn to win. Today we speak with one of the

world’s most well known and successful conversion rate optimization

professionals, Brooks Bell learning how she’s applied her expertise in

conversion rate optimization to learning about fighting and creating awareness

around colon cancer, a life threatening condition that surfaced for Brooks

earlier this year and the millions of other people face. If you are here

specifically for Brooks story about colon cancer, skip right in to 9:20 seconds

of this recording. Otherwise just jump right in to where I’m asking how she

approaches finding answers to difficult problems and empowers others to do the

same. Brooks, your approach to how you do business. I think you called them

your three operating principles. The first one absolutely blew me away and it