When you consider your blog to be your business - or if you want to earn a living by blogging, you need to understand that quite a large part of blogging is selling a certain product or enticing people to click your links to make a purchase or to know more. Additionally, many bloggers - especially the ones in the travel industry, also sell services and products.

This is where copywriting comes in. Copywriting differs from blog writing in the way that copywriting is often more geared to a commercial outcome.

Copywriting is a mix of creativity, human knowledge and applying proven formulas. Formulas that have been used countless times over the years and have emerged as winners time and again. In order to help you get more sales through your affiliate links, to help you sell your products and services on your blog, I share 3 of the most popular copywriting formulas, so that you can also apply them to your websit e, e-mail and social posts.