3 Main Points:

1. The mistake of rolling up your corporate identity to the brand you’re a franchise of rather than focusing on your company’s culture and what is under your control.
2. Having a mindset that you are a new neighbor when opening a restaurant in a new community.
3. The transition from focusing on site characteristics to focusing on the trade area when choosing new locations.

Speaker Bio:

Adam Saxton has had restaurant and operations running through his veins ever since he can remember. As a fourth generation to continue the tradition of food service Adam and the rest of The Saxton Group carry on the tradition.

 

The Saxton Group. Founded in 1982 with just two Mazzio’s Pizza restaurants. In 2004, the Mazzio’s Pizza stores were sold, allowing The Saxton Group to fully focus on one objective: bringing the beloved McAlister’s Deli brand to Texas. Once The Saxton Group opened its first store in Longview, Texas the path of introducing the McAlister’s brand to Texans didn’t just grow, it took off. Today, The Saxton Group operates 75+ McAlister’s Deli locations across Texas, Oklahoma, Missouri, Kansas, Iowa, and Nebraska. Over 25 of those locations are in the DFW metroplex.

 

Adam is an incredible leader who puts his employees and guests ahead of everything else. You can find him seeking out his customers on Twitter to get their feedback. Or promoting his team members from within to produce what is an unparallel company culture.