Amantha Imber is an innovation psychologist, founder of Inventium, an innovation consultancy, and co-creator of the Australian Financial Review’s Most Innovative Companies list. Amantha has a PhD in organisational psychology from Monash university and has helped companies such as Google, Apple, Disney, LEGO, Virgin Australia, to innovate more successfully. Amantha has written two books the “The Creativity Formula” and “The Innovation Formula” and many popular articles on innovation and how to work better.