Today I have a real treat as I’m interviewing my friend, an allegedly retired serial entrepreneur, Bob Dorf. Bob is the co-author of The Startup Owners Manual and along with Steve Blank, the two have spent nearly two years conceiving, outlining, drafting, rewriting and revising this global bestseller. Bob left a lucrative broadcasting job at the age of 22 because he had a passion to start his own company, which he did seven times over three decades, and he’s invested in, coached or advised over two dozen startups over more than a decade. He travels the world helping startups, incubators, governments and established corporations learn how to effectively deploy Customer Development process through speaking, workshops and intensive hands-on Startup Boot Camps. One thing that I really love about Bob is that he’s no B.S., so I’m really excited to welcome him to the show to share his thoughts on testing concepts and building businesses.