In the next of our live Instagram Overdose & Chill interviews, our CEO Todd Welling talks with Dan Fertig, Head of Partnerships at BigCommerce, about his background, the BigCommerce journey to IPO, and what the future of SaaS Commerce looks like from the platform side.

BigCommerce is a public technology company that provides a SaaS ecommerce platform. The company was founded in 2009 by Australians Eddie Machaalani and Mitchell Harper and has since grown to 600+ employees with headquarters in Austin, Texas. In July 2020, BigCommerce successfully launched on the stock market by way of an IPO.

BigCommerce

The company’s website markets it as “one platform to run your online business” that can help retailers to “save time and money with a platform designed for the functionality that SME & Enterprise businesses need. With more built-in features than other leading platforms, BigCommerce gives you the power to grow your business from day one.”

Dan Fertig

Dan believes there is a real market opportunity to get ecommerce users to believe in software as a service by developing relationships and building trust with merchants who are already thinking about how to maximise product mix, back-office processes, market places, and channels, and he expresses the ever-important need for businesses to develop online stores to complement their brick-and-mortar offerings. 

Brent Bellm, CEO of BigCommerce had a vision of developing BigCommerce’s product to cater to more sophisticated, mid-market customers and soon realised that it would need to build strong and successful partnerships in order to do so. 

The combination of market opportunity and a belief in CEO Brent Bellm’s future strategy appealed to Dan’s “challenger mindset,” and he moved from Oracle to BigCommerce 4 years ago, relocating from New York to Austin in the process.