Wondering how office buildings are winning leases in 2024? In this episode, Eden Chai talks to Michael Israel, the innovation lead at ShaePack Partners, who helped turn a 17-floor, Class-A office building—167 Green in Chicago—into a viral sensation and one of the most successful office lease-ups, in the heart of the pandemic. From partnerships with global brands to pioneering digital access with Apple Wallet, Michael reveals how blending PropTech, lifestyle-focused amenities, and creative marketing can redefine real estate success.

Hear Michael’s fascinating journey from tech startups to commercial real estate innovation, how he used influencer strategies and micro-marketing to drive interest, and why hyper-detail is a game-changer for both tenant satisfaction and occupancy rates.

Inside the viral branding of 167 Green

How PropTech is transforming tenant experiences

Leveraging influencer marketing for real estate

Rethinking office space for the hybrid era

Real estate innovations every developer should know

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