I have been noticing something in marketing world from the last couple of months, although I am not a marketer or an insider I have an affinity towards the developments and trends that are happening in the area especially after the lockdown and the thing that got my attention is how these brands, these everyday brands are coping up with Covid-19 situation.

Two things have fundamentally changed during the lockdown: first, consumer buying behavior and second their media consummation habit. I have briefly talked about both in this episode. Tune in to listen.  

Click on the link below to know more about the media consumption habit during COVID in each generation.

https://www.weforum.org/agenda/2020/04/covid19-media-consumption-generation-pandemic-entertainment/