Unpacking the why of wedding photography, 1000 Weddings is a podcast for new and established wedding photographers. It features international names who share creative, observational, marketing, and business advice.

Today, Philip White returns for part 2 of his conversation across two weeks. Phil is a wedding photographer and filmmaker based in the UK, although he works internationally. He's celebrated for his innovative cinematic style that blends documentary photography with artistic storytelling.

Philip works with high-profile clients and planners and has been featured in numerous publications.

Today, we talk about marketing, social media, the pitfalls of chasing likes and whilst taking a middle-lane approach to photography can be a positive thing for business, how it may not be the best policy for attracting higher-end clients.

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