If you think a rebrand starts with a new logo or trendy font, think again. Before you even touch design, there’s a whole lot of clarity work that needs to happen first. Otherwise, you’ll end up with a gorgeous brand that still feels off.

So, if you’re considering a rebrand (or just feeling that itch to change everything again), this episode will walk you through exactly how I’d prep before a single pixel is designed.

SPOTLIGHT MOMENTS

✦ Why a successful rebrand is 90% prep work and 10% design

✦ How to audit what’s working and what’s not before you throw everything out

✦ The key questions that will make every design decision way easier

✦ Why crowd-sourcing your brand decisions is NOT a good idea

TAKE THE STAGE

Before thinking about design, gain clarity on these questions:

1. What’s already working? What do people always compliment about your brand? What feels easy and natural?
2. What’s not working? Where do you feel friction in your brand? What’s making you cringe or hesitate to show up?
3. What do you want to be known for? If someone described your brand to a friend, what would you want them to say?
4. Who is your dream client? What do they need to see, hear, and know to trust you? How do you want them to feel before, during, and after working with you?

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Mentioned in this episode:

THE EXTRAVAGANZA: Create your industry-leading first impression.

THE COLOUR CIRCLE: A free monthly event where bold and daring service providers get to network with freaks like them, create community, and find how to own their weird.

Follow & Connect with Eva:

✦ Instagram

✦ Website

✦ Get my Uncaged emails

This episode was co-produced with Adrienne Cruz — click the link to check out her new website and rebrand!

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TIMESTAMPS

00:00 Welcome to the Freak Show

05:02 Why Doing the Prep Work Changes Everything

10:09 The Pre-Rebrand Checklist

18:19 Closing Thoughts and Next Steps