Is posting on Instagram, Facebook or TikTok still worth your time if you're not putting money behind it?

In this episode, Kon breaks down whether organic social media actually works in 2025, what’s changed, and when it’s still useful for small businesses and marketers.

You’ll learn:

• Why reach has dropped and what that means for your content

• When organic content does still work

• How to stop wasting time and post with purpose

• The honest truth about who should stop doing it altogether

No fluff. Just real talk to help you rethink how you use social in your business.