Making the leap from the farmers market to the grocery store shelf is no small thing. And when you’re selling something with a really tricky production schedule like eggs and trying to do it in a way that takes the welfare of the animals into account, there’s an entirely different layer of complexity to creating the systems that allow you to scale.

Our guest today has deep experience with that very thing. Today I’m talking with Jason Jones, co-founder of Vital Farms. Vital changed grocery shelves nationwide through their pioneering approach to making quality food by emphasizing animal welfare. Before Vital Farms, you could only really get pasture-raised eggs from your backyard or from the farmer’s market, and now you can get them at just about every grocery store in America.

Transcript and Show Links: https://barcodestartup.com/jason-jones