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007 Jim Mellon in conversation: An investors guide to cultivated meat
The agriculture industry’s economic landscape is changing—and fast. Jim Mellon’s new book, Moo’s Law, helps readers understand the quickly evolving investment landscape in cultivated and plant-based proteins. Recently, he sat down with Sentient Media Founder Mikko Jarvenpaa to unpack the alternative protein market, what investors should be doing, what they shouldn’t be doing, and what they have to look forward to.
“When consumers are confronted with the choice of meat or seafood that has no hormones, no antibiotics, no toxins, nothing that’s bad for you and possibly stuff that’s good for you,” says Mellon, “and a very positive environmental and animal impact, why wouldn’t they do it, especially if it’s cheaper than the conventional stuff?”
Mellon is betting that cultivated meat and seafood won’t just be popular. He thinks they’ll change the industry entirely. “I was skeptical when I first started writing the book that was going to happen,” says Mellon. “But I’m convinced it’s going to happen now. I think [the agriculture industry] is going to be an industry that is taken over much faster than any other industry in recent history.”
About Sentient MediaAll proceeds from this event go directly into funding Sentient Media.
Sentient Media is a nonprofit media organization that produces independent reporting on farmed animal lives and our broken food system.
Our mission is to increase public awareness of key issues that matter to all of us: the treatment and well-being of all sentient beings and the health of our planet.
We believe exposure is the first step toward behavioral change. That’s why we bring together journalists, digital marketing, and tech expertise to reach a diverse audience.
In 2020, our animal-related content reached over 1 million readers, with over 25 million first page impressions on Google, 250 articles published on Sentient Media and 72 articles placed in outside media including The Guardian, USA Today, WIRED, NY Daily News, Citizen Truth, The Times, and more.
Newsletter: https://sentientmedia.org/newsletter
Facebook: https://facebook.com/sentientmediaorg
Twitter: https://twitter.com/sentient_media
Instagram: https://instagram.com/sentient_media
LinkedIn: https://www.linkedin.com/company/sent...
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By Sentient Media
5
22 ratings
The agriculture industry’s economic landscape is changing—and fast. Jim Mellon’s new book, Moo’s Law, helps readers understand the quickly evolving investment landscape in cultivated and plant-based proteins. Recently, he sat down with Sentient Media Founder Mikko Jarvenpaa to unpack the alternative protein market, what investors should be doing, what they shouldn’t be doing, and what they have to look forward to.
“When consumers are confronted with the choice of meat or seafood that has no hormones, no antibiotics, no toxins, nothing that’s bad for you and possibly stuff that’s good for you,” says Mellon, “and a very positive environmental and animal impact, why wouldn’t they do it, especially if it’s cheaper than the conventional stuff?”
Mellon is betting that cultivated meat and seafood won’t just be popular. He thinks they’ll change the industry entirely. “I was skeptical when I first started writing the book that was going to happen,” says Mellon. “But I’m convinced it’s going to happen now. I think [the agriculture industry] is going to be an industry that is taken over much faster than any other industry in recent history.”
About Sentient MediaAll proceeds from this event go directly into funding Sentient Media.
Sentient Media is a nonprofit media organization that produces independent reporting on farmed animal lives and our broken food system.
Our mission is to increase public awareness of key issues that matter to all of us: the treatment and well-being of all sentient beings and the health of our planet.
We believe exposure is the first step toward behavioral change. That’s why we bring together journalists, digital marketing, and tech expertise to reach a diverse audience.
In 2020, our animal-related content reached over 1 million readers, with over 25 million first page impressions on Google, 250 articles published on Sentient Media and 72 articles placed in outside media including The Guardian, USA Today, WIRED, NY Daily News, Citizen Truth, The Times, and more.
Newsletter: https://sentientmedia.org/newsletter
Facebook: https://facebook.com/sentientmediaorg
Twitter: https://twitter.com/sentient_media
Instagram: https://instagram.com/sentient_media
LinkedIn: https://www.linkedin.com/company/sent...