In this episode of Intended Consequences, we're digging into agency management - how to leverage the relationship and how to think about the relationship.

You'll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency.

That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client's customers. This is how failed campaigns get launched. This is how agencies get canned.

Garrett tells us how to solve these problems on this week's episode.

Resources and links discussed:

• Follow Brian on Twitter @bmassey
• Follow Garrett on Twitter @gmehrguth
• Learn more about Directive Consulting
• Learn more about Conversion Sciences