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007 Marketing Automation using the Preside Platform with Dominic Watson
Dominic Watson talks about "Marketing Automation using the Preside Platform", in this episode of the ColdFusion Alive Podcast, with the host Michaela Light. Dominic is one of the speakers for the upcoming Into The Box ColdFusion Conference, where he will talk about Preside Platform Deep Dive.
"Preside has been around for a lot longer than it appears to have been around. It was at Pixelate. It was a commercial application that we licensed to all of our customers, but nobody else outside of Pixelate used it, but it competed on a lot of features for the other CMS's out there. We have a large number of medium, large-sized clients that were using it." - Dominic Watson
Show notes
Why use a CMS?
Why yet another CF CMS?
Why they had shifted from closed source to open source.
Problems with this shift
How it's different from ContentBox and MuraCMS
It is an application platform with CMS abilities
Why use an application platform?
How to customize with Preside extensions?
Better at customizing than other CMS
Why Extensions are key
Cascading inheritance and overriding core behavior
Why you need to be doing marketing automation in your business apps?
Marketing filters for user behavior
Email center - transactional emails, broadcast, marketing automation
List segmentation
ColdBox invisible framework
Task managing
Why are you proud to use CF?
WWIT to make CF more alive this year?
What are you looking forward to at Into The Box conference?
Preside is CMS and custom app dev built on top of ColdBox
Coding more responsibly
Mentioned in this episode
Preside
ContentBox
MuraCMS
State of the CF Union survey 2017, Q8 What CMS do you use
Marketing automation
Hubspot
Infusionsoft
Listen to the Audio
Bio
Dominic Watson
Dominic Watson trained as a Musical Theatre actor before embarking on a career in London's west end. Fortunately, this folly was cut short by an overtaking love of all things programming that led to a decisive career change building web applications.
Programming CFML for over 10 years, he is now the technical lead at Pixl8 Interactive, a London-based digital agency specializing in Web and Intranet development, and lead developer of Preside, our open source CFML CMS and application development platform.
Links
Preside.org
Slack channel presidecms.slack.com (free invite on Preside website)
Interview Transcript:
Michaela Light: Welcome back to the show. I’m here with Dominic Watson, the lead engineer of Preside at Pixelate Interactive. He is going to be talking about doing marketing automation using the Preside platform, which is a ColdFusion platform and CMS.
We’re going to look at some basic questions here, why you’d even want to use the CMS and not your own homegrown piece of code or not use one at all? And why yet another ColdFusion CMS had to be created, and why they shifted from closed source to open source and problems they had with that, how Preside is different from ContentBox and Mura CMS and other CMS’s and what exactly is an application platform, and how you can customize the Preside application platform with the extensions and cascading inheritance and overriding core behavior, and also why you should be doing marketing automation in your ColdFusion business apps.
Welcome Dominic.
Dominic Watson: Thank you.
Michaela Light: Yes, hello, joining us from England. Let’s start off with the big question in the room. Why should people use a CMS instead of just rolling their own code or not using one?
Dominic Watson: Sure. I’ll answer it, to start with, for us, we have a business that sells services, so we create sites for our clients. All of our clients require CMS. They are large organizations with multiple editors. They won’t have their own in-house teams so they need to be able to create content through ...
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By Michaela Light
4.8
55 ratings
Dominic Watson talks about "Marketing Automation using the Preside Platform", in this episode of the ColdFusion Alive Podcast, with the host Michaela Light. Dominic is one of the speakers for the upcoming Into The Box ColdFusion Conference, where he will talk about Preside Platform Deep Dive.
"Preside has been around for a lot longer than it appears to have been around. It was at Pixelate. It was a commercial application that we licensed to all of our customers, but nobody else outside of Pixelate used it, but it competed on a lot of features for the other CMS's out there. We have a large number of medium, large-sized clients that were using it." - Dominic Watson
Show notes
Why use a CMS?
Why yet another CF CMS?
Why they had shifted from closed source to open source.
Problems with this shift
How it's different from ContentBox and MuraCMS
It is an application platform with CMS abilities
Why use an application platform?
How to customize with Preside extensions?
Better at customizing than other CMS
Why Extensions are key
Cascading inheritance and overriding core behavior
Why you need to be doing marketing automation in your business apps?
Marketing filters for user behavior
Email center - transactional emails, broadcast, marketing automation
List segmentation
ColdBox invisible framework
Task managing
Why are you proud to use CF?
WWIT to make CF more alive this year?
What are you looking forward to at Into The Box conference?
Preside is CMS and custom app dev built on top of ColdBox
Coding more responsibly
Mentioned in this episode
Preside
ContentBox
MuraCMS
State of the CF Union survey 2017, Q8 What CMS do you use
Marketing automation
Hubspot
Infusionsoft
Listen to the Audio
Bio
Dominic Watson
Dominic Watson trained as a Musical Theatre actor before embarking on a career in London's west end. Fortunately, this folly was cut short by an overtaking love of all things programming that led to a decisive career change building web applications.
Programming CFML for over 10 years, he is now the technical lead at Pixl8 Interactive, a London-based digital agency specializing in Web and Intranet development, and lead developer of Preside, our open source CFML CMS and application development platform.
Links
Preside.org
Slack channel presidecms.slack.com (free invite on Preside website)
Interview Transcript:
Michaela Light: Welcome back to the show. I’m here with Dominic Watson, the lead engineer of Preside at Pixelate Interactive. He is going to be talking about doing marketing automation using the Preside platform, which is a ColdFusion platform and CMS.
We’re going to look at some basic questions here, why you’d even want to use the CMS and not your own homegrown piece of code or not use one at all? And why yet another ColdFusion CMS had to be created, and why they shifted from closed source to open source and problems they had with that, how Preside is different from ContentBox and Mura CMS and other CMS’s and what exactly is an application platform, and how you can customize the Preside application platform with the extensions and cascading inheritance and overriding core behavior, and also why you should be doing marketing automation in your ColdFusion business apps.
Welcome Dominic.
Dominic Watson: Thank you.
Michaela Light: Yes, hello, joining us from England. Let’s start off with the big question in the room. Why should people use a CMS instead of just rolling their own code or not using one?
Dominic Watson: Sure. I’ll answer it, to start with, for us, we have a business that sells services, so we create sites for our clients. All of our clients require CMS. They are large organizations with multiple editors. They won’t have their own in-house teams so they need to be able to create content through ...