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Join us for an engaging discussion with May from Zalora, as she shares insights into building a culture of experimentation in one of Asia's leading online fashion destinations. Discover how Zalora harnesses the power of A/B testing to refine user experience, make data-driven decisions, and stay ahead in the fast-paced retail industry. May will delve into her transition from marketing to product management, the impact of experimentation on Zalora's strategies, and the challenges and achievements of fostering an experimentation mindset across the organization. Whether you're interested in the mechanics of digital experimentation or looking for inspiration to cultivate innovation within your team, this episode offers valuable lessons from Zalora's journey to experimentation excellence.
By Henkan and PartnersJoin us for an engaging discussion with May from Zalora, as she shares insights into building a culture of experimentation in one of Asia's leading online fashion destinations. Discover how Zalora harnesses the power of A/B testing to refine user experience, make data-driven decisions, and stay ahead in the fast-paced retail industry. May will delve into her transition from marketing to product management, the impact of experimentation on Zalora's strategies, and the challenges and achievements of fostering an experimentation mindset across the organization. Whether you're interested in the mechanics of digital experimentation or looking for inspiration to cultivate innovation within your team, this episode offers valuable lessons from Zalora's journey to experimentation excellence.