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007: Paul Roetzer | Getting Started with AI Marketing
Key Takeaways:
- AI is here today, and here to stay. It still has a long way to go, but you interact with AI every time you log in to Netflix, shop on Amazon, search on Google, or interact with friends on Facebook
- If you’re looking to adopt AI, don’t broadly look to “bring AI into your marketing efforts.” Look at your strategy, identify areas where AI could be impactful, then look for solutions to help.
- Don’t be intimidated of AI, and look at it as an opportunity. Humans retain control.
Full Shownotes:
- https://www.emarsys.com/en/resources/podcasts/get-started-artificial-intelligence-marketing-paul-roetzer
View all episodes
By EmarsysKey Takeaways:
- AI is here today, and here to stay. It still has a long way to go, but you interact with AI every time you log in to Netflix, shop on Amazon, search on Google, or interact with friends on Facebook
- If you’re looking to adopt AI, don’t broadly look to “bring AI into your marketing efforts.” Look at your strategy, identify areas where AI could be impactful, then look for solutions to help.
- Don’t be intimidated of AI, and look at it as an opportunity. Humans retain control.
Full Shownotes:
- https://www.emarsys.com/en/resources/podcasts/get-started-artificial-intelligence-marketing-paul-roetzer