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This week (actually a few weeks ago) Erik and I chat with Steph Layser, VP of Ad Tech & Operations at News Corp.
We really dig into prebid (org not wrapper), identity solutions, google (naturally), and what one metric every yield person should be paying attention to.
By Ryan McConaghy & Erik RequidanThis week (actually a few weeks ago) Erik and I chat with Steph Layser, VP of Ad Tech & Operations at News Corp.
We really dig into prebid (org not wrapper), identity solutions, google (naturally), and what one metric every yield person should be paying attention to.