This podcast explores the "Red Queen Effect," a concept originating from evolutionary biology, and its application within the business world. It explores the idea that organisations must continually adapt and evolve to remain competitive in a rapidly changing environment. The text outlines the key characteristics of the Red Queen effect, including the accelerating pace of change, the innovation arms race, and the need for persistent uncertainty.

Wardley mapping, a strategic planning and decision-making tool, is presented as a method to visualise and navigate these complex and dynamic landscapes. The text highlights the benefits of using Wardley maps for identifying internal and external components, handling disruption, responding to change, scanning for competitive threats, and identifying areas for innovation. It also emphasises the importance of ambidextrous leadership and the role of vision and values to navigate this continuous evolution.

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