Startups, Sparks and Serendipity

007 - Startup Ideas and what to do with them


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This week our hosts explore the fundamental concepts of startups and give helpful tips on how to get started with the process. Speaking from experience, the hosts describe some important must-do actions for bringing a product or service to market. From having a MVP and being able to engage with your target to getting feedback and evaluating risks and assumptions, this podcast has several useful tips. Further on in the episode, Max and Mike improvise a mock startup and develop the business model on the spot to give you an idea on the developmental process and mindset that when implemented can yield a hopeful business plan.

Tip: Implement what we call “rebounding” to keep your productivity higher longer especially in unstructured environments.

Recommendations:

Books:

Innovator's Dilemma (https://www.goodreads.com/book/show/2615.The_Innovator_s_Dilemma)

Zero to one (https://www.goodreads.com/book/show/18050143-zero-to-one)

Tools:

Sunsama - Productivity for elite professionals: https://sunsama.com/


Follow Mike on Linkedin - Follow Max on Linkedin

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Startups, Sparks and SerendipityBy Mike Mahlkow and Max Elster

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